Each year, Chevrolet challenges minor hockey teams across Canada to do Good Deeds in their communities for the chance to be the next Good Deeds Cup Champion.

This year, we wanted to shift the focus of the Good Deeds to tackle a problem that has existed in hockey for far too long – its lack of diversity and inclusivity. 
We're asking teams to complete Good Deeds that get people from all backgrounds into the game to make hockey more inclusive than ever.

The following is the launch spot encouraging minor hockey teams across Canada to make room on the bench for everyone.​​​​​​​
ECD: Raul Garcia
CD: Max May

Senior Designer: Harpreet Singh
AD: Joy Yu
CW: Beth Garrad