Nails are an important part of BIPOC beauty culture, yet it isn't common knowledge that for people of colour nails are the most common place symptoms of melanoma show up. That's why 21Grams is tapping into the nail industry to create the newest trend in nails, the Melanoma Manicure – a manicure that exposes the symptoms of skin cancer. 
*ADCC Student Gold / Communication Arts Winner 2021 / Summit Creative Awards Bronze
AD: Jaclyn McConnell
CW: Beth Garrad