Budweiser is the ultimate dad beer which makes it totally uncool to the young drinking crowd. But dad wasn't always so uncool and the last person you wanted to be associated with. Back in the day, he was the first person you wanted around. That's why we're creating a new first, Your First Bud, a campaign that celebrates a 21st birthday Bud with the bud that's always been there. Instead of dad being the reason not to drink Bud, we're starting a tradition that turns dad into the reason to drink Bud.

*ADCC Student Bronze
AD: Arghavan Salehinia
CW: Beth Garrad